XR Creator Con 2026 – by immersive insiders

Test Before You Invest

Validate XR & AI Wearables for Your Business - with a Real MVP

Join the world’s largest AI & XR hackathon and validate a real use case for your organization - before committing to large-scale investments.

Get Your MVP Slot

Schedule 15-min briefing & get the full corporate
validation package within 24 hours.

Schedule 15-min briefing & get the full corporate
validation package within 24 hours.

Co-Organized By

Decision-ready demo assets

Half-day follow-up workshop with 1SP included

Half-day follow-up workshop with 1SP

Built with 4,000+ XR & AI developers

These Companies Are Already Part of XRCC - Validating Emerging XR & AI Use Cases.

What About You?

Smart Glasses are Becoming the Next Primary Personal Device

Smart Glasses and AI-powered wearables are on their way to becoming the next dominant computing interface.

All market signals indicate that they are very likely to replace smartphones as the primary device for contextual interaction.

We are witnessing:

Rapid sales growth outpacing early smartphone adoption curves

Massive production scale-up targets

Heavy investments from all major tech platforms

AI becoming the native interface layer

The question is no longer if this shift will happen - but how prepared your business is when customers begin interacting through these devices.

7M+

Devices Already in the Market

Early adoption is real - wearables are moving beyond experimentation.

Platform Commitment is Secured

Meta, Apple, Google, Samsung and Amazon are investing in AI-native wearable ecosystems.

Production Scale-Up by 2026

Scaling signals long-term market commitment, not short-term hype.

$40B

Market Potential by 2030

Smart Glasses are projected to grow faster than early smartphone adoption.

Why Corporates Join XRCC

Test before you invest

Validate use cases in weeks, not months

Reduce internal innovation risk

Bring back decision-ready demo assets

Build a foundation for pilot projects

Guided by a leading XR & AI go-to-market partner (1SP)

Why Corporates Join XRCC

Test before you invest

Validate use cases in weeks, not months

Reduce internal innovation risk

Bring back decision-ready demo assets

Build a foundation for pilot projects

Guided by a leading XR & AI go-to-market partner (1SP)

Test before you invest

Choose How You Want to Validate

Join an industry-ready MVP track, or build your own dedicated use case.

BASE OPTION

Industry Track - €12,500

Access MVP

Demo-ready

Feasibility Overview

Optional Follow-Up

Join an Industry Track

Premium option

Exclusive Track – €30,000

Exclusive Track includes all Industry Track benefits, plus:

1:1 Strategy Session

Custom MVP Development

Dedicated Developer Focus

Post-Hackathon Strategic Roadmap Workshop

Get Your Exclusive Track

BASE OPTION

Industry Track - €12,500

Access MVP

Demo-ready

Feasibility Overview

Optional Follow-Up

Join an Industry Track

Premium option

Exclusive Track – €30,000

Exclusive Track includes all Industry Track benefits, plus:

1:1 Strategy Session

Custom MVP Development

Dedicated Developer Focus

Post-Hackathon Strategic Roadmap Workshop

Get Your Exclusive Track

Feature

Industry MVP (€12,500)

Exclusive MVP (€30,000)

Use Case Definition

Predefined industry challenge

Fully customized challenge

Strategy Workshop

Shared industry workshop

Private 1:1 strategy session

Prototype Scope

Industry-focused MVP

Company-specific MVP

Validation Format

Live validation at XRCC

Decision Package

Included

Follow-up Session

Group follow-up

Dedicated half-day workshop

Path to Pilot

Optional

Structured next-step advisory

How Your Validation works

Step 1

Define the
Challenge

STep 2

We Brief Curated XR & AI Teams

Step 3

Prototype Development Phase

Step 4

Live Validation at XRCC Finals (Berlin)

Step 5

Take Back Your Decision Package

Get Your MVP Slot

Explore Industry-Ready AI Smart Glasses MVP Tracks

Four focused validation tracks designed to generate measurable business impact across key industries.

OPEN

AI Visitor Companion

Personalized experience and flow optimization for capacity-limited environments.

Hospitality & Travel

Attractions & Leisure

Stadiums & Live Events

Retail & Commerce

OPEN

AI Visitor Companion

Personalized experience and flow optimization for capacity-limited environments.

Hospitality & Travel

Attractions & Leisure

Stadiums & Live Events

Retail & Commerce

OPEN

AI Guided Usage & Training Companion

Guided usage and skill enablement (B2B + B2C)

Retail & Commerce

Industrial & Field Ops

Consumer Products

OPEN

AI Guided Usage & Training Companion

Guided usage and skill enablement (B2B + B2C)

Retail & Commerce

Industrial & Field Ops

Consumer Products

OPEN

AI Operational Companion

Digital assistance for structured work in physical spaces (incl. construction, facility, shopfloor)

Industrial & Field Ops

Insurance & Risk

OPEN

AI Operational Companion

Digital assistance for structured work in physical spaces (incl. construction, facility, shopfloor)

Industrial & Field Ops

Insurance & Risk

OPEN

AI Visual Sales Companion

Display-assisted advising and sales enablement (retail + B2B sales)

Retail & Commerce

Industrial & Field Ops

Consumer Products

OPEN

AI Visual Sales Companion

Display-assisted advising and sales enablement (retail + B2B sales)

Retail & Commerce

Industrial & Field Ops

Consumer Products

Download Detailed Track Analysis

Who Builds The MVP?

Projects are built by curated teams and supported by experienced mentors and industry experts throughout the hackathon.

Phase 1

Online Competition

3 Weeks: April 9-30, 2026

Worldwide

3500+ global participants in the online phase

200 curated finalists onsite in Berlin

XR developers, AI engineers, and creative technologists

Teams of 3–5 specialists with complementary skill sets

Phase 2

Berlin Finals

4 Days: June 30 - July 3, 2026

The Delta Campus, Berlin

200 hackathon finalists + 200 conference guests

Live presentations to judges and sponsors

VIP Partner Dinner (invite-only)

Conference talks, workshops, and expo

Outcomes from past partners

Feedback from companies that partnered with XRCC · 1 min 44 sec

Get Your MVP Slot

The numbers

3 Years of Hackathons

7100+

Total Participants

480+

Projects Created

124+

Countries

14

Industry Partners

$59K+

Total Prize Money

140+

Mentors & Judges

5M+

Social Impressions

70K+

Community Members

There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA
There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA
There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA
There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA

There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA
There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA
There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA
There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA

Ready to Validate Your Industry?

Get Your MVP Slot

https://calendly.com/immersiveinsiders/30-minute-meeting-prio