XR Creator Con 2026 – by immersive insiders

These Companies Are Already Part of XRCC - Validating Emerging XR & AI Use Cases.

What About You?

Smart Glasses are Becoming the Next Primary Personal Device

Smart Glasses and AI-powered wearables are on their way to becoming the next dominant computing interface.

All market signals indicate that they are very likely to replace smartphones as the primary device for contextual interaction.

We are witnessing:

Rapid sales growth outpacing early smartphone adoption curves

Massive production scale-up targets

Heavy investments from all major tech platforms

AI becoming the native interface layer

The question is no longer if this shift will happen - but how prepared your business is when customers begin interacting through these devices.

7M+

Devices Already in the Market

Early adoption is real - wearables are moving beyond experimentation.

Platform Commitment is Secured

Meta, Apple, Google, Samsung and Amazon are investing in AI-native wearable ecosystems.

Production Scale-Up by 2026

Scaling signals long-term market commitment, not short-term hype.

$40B

Market Potential by 2030

Smart Glasses are projected to grow faster than early smartphone adoption.

Why Corporates Join XRCC

Test before you invest

Validate use cases in weeks, not months

Reduce internal innovation risk

Bring back decision-ready demo assets

Build a foundation for pilot projects

Why Corporates Join XRCC

Test before you invest

Validate use cases in weeks, not months

Reduce internal innovation risk

Bring back decision-ready demo assets

Build a foundation for pilot projects

Test before you invest

Choose How You Want to Validate

Join an industry-ready MVP track, or build your own dedicated use case.

BASE OPTION

Industry Track

Access MVP

Demo-ready

Feasibility Overview

Optional Follow-Up

Join an Industry Track

Premium option

Exclusive Track

Exclusive Track includes all Industry Track benefits, plus:

1:1 Strategy Session

Custom MVP Development

Dedicated Developer Focus

Get Your Exclusive Track

BASE OPTION

Industry Track

Access MVP

Demo-ready

Feasibility Overview

Optional Follow-Up

Join an Industry Track

Premium option

Exclusive Track

Exclusive Track includes all Industry Track benefits, plus:

1:1 Strategy Session

Custom MVP Development

Dedicated Developer Focus

Get Your Exclusive Track

Feature

Industry MVP

Exclusive MVP

Use Case Definition

Predefined industry challenge

Fully customized challenge

Strategy Workshop

Shared industry workshop

Private 1:1 strategy session

Prototype Scope

Industry-focused MVP

Company-specific MVP

Validation Format

Live validation at XRCC

Decision Package

Included

Path to Pilot

Optional

Structured next-step advisory

How Your Validation works

Step 1

Define the
Challenge

STep 2

We Brief Curated XR & AI Teams

Step 3

Prototype Development Phase

Step 4

Live Validation at XRCC Finals (Berlin)

Step 5

Take Back Your Decision Package

Get Your MVP Slot

Explore Industry-Ready AI Smart Glasses MVP Tracks

Six focused validation tracks designed to generate measurable business impact across key industries.

OPEN

Travel, Tourism & Hospitality

Guides that help guests plan and enjoy their trip

OPEN

Travel, Tourism & Hospitality

Guides that help guests plan and enjoy their trip

OPEN

Mobility & Smart Infrastructure

Support for passengers and staff in complex stations

OPEN

Mobility & Smart Infrastructure

Support for passengers and staff in complex stations

OPEN

Retail & On-site Commerce

Help customers choose the right product and help staff sell more

OPEN

Retail & On-site Commerce

Help customers choose the right product and help staff sell more

OPEN

Industrial & Field Operations

Support for workers in factories and in the field

OPEN

Industrial & Field Operations

Support for workers in factories and in the field

OPEN

Smart Health & Medical Training

Training and selected workflows that improve skills and protocols

OPEN

Smart Health & Medical Training

Training and selected workflows that improve skills and protocols

OPEN

Entertainment & Gaming

Experiences that keep guests longer and increase spend per guest

OPEN

Entertainment & Gaming

Experiences that keep guests longer and increase spend per guest

Outcomes from past partners

Feedback from companies that partnered with XRCC · 1 min 44 sec

Get Your MVP Slot

The numbers

3 Years of Hackathons

7100+

Total Participants

480+

Projects Created

124+

Countries

14

Industry Partners

$59K+

Total Prize Money

140+

Mentors & Judges

5M+

Social Impressions

70K+

Community Members

There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA
There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA
There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA
There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA

There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA
There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA
There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA
There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA

Ready to Validate Your Industry?

Get Your MVP Slot

https://calendly.com/immersiveinsiders/30-minute-meeting-prio

Validate XR & AI Wearables for Your Business - with a Real MVP

Validate XR & AI Wearables for Your Business - with a Real MVP

These Companies Are Already Part of XRCC - Validating Emerging XR & AI Use Cases.

What About You?

Smart Glasses are Becoming the Next Primary Personal Device

Why Corporates Join XRCC

Why Corporates Join XRCC

Why Corporates Join XRCC

Choose How You Want to Validate

Industry Track

Exclusive Track

Industry Track

Exclusive Track

How Your Validation works

How Your Validation works

Explore Industry-Ready AI Smart Glasses MVP Tracks

Travel, Tourism & Hospitality

Travel, Tourism & Hospitality

Mobility & Smart Infrastructure

Mobility & Smart Infrastructure

Retail & On-site Commerce

Retail & On-site Commerce

Industrial & Field Operations

Industrial & Field Operations

Smart Health & Medical Training

Smart Health & Medical Training

Entertainment & Gaming

Entertainment & Gaming

Outcomes from past partners

3 Years of Hackathons

7100+

480+

124+

14

$59K+

140+

5M+

70K+

Ready to Validate Your Industry?

Ready to Validate Your Industry?