XR Creator Con 2026 – by immersive insiders

Decision-ready prototype

Stakeholder demo assets

Follow-up validation workshop (1SP)

They are already building the future of wearables. Are you?

Smart Glasses are Becoming the Next Primary Personal Device

Smart Glasses and AI-powered wearables have the potential to become the next dominant computing interface - possibly replacing the smartphone as the primary device for contextual interaction.

We are witnessing:

Rapid sales growth outpacing early smartphone adoption curves

Massive production scale-up targets

Heavy investments from all major tech platforms

AI becoming the native interface layer

The question is no longer if this shift will happen - but how prepared your business is when customers begin interacting through these devices.

7M+

Devices Already in the Market

AI-powered wearables are no longer experimental - early adoption is real.

The Tech Giants are All In

Meta, Apple, Google, Samsung and others are investing heavily in AI-native wearables.

Production Scale-Up by 2026

From 7M to 30M+ units. Scaling signals long-term commitment.

$40B

Projected Market by 2030

Smart Glasses may become the next primary device - how will your business interact within that interface?

What This Means for Your Business

Your services may require contextual AI integration

Your products may need wearable-native touchpoints

Your workforce may benefit from hands-free computing

Why Corporates Join XRCC

Test before you invest

Reduce internal innovation risk

Build a foundation for pilot projects

Validate use cases in weeks

Decision-ready assets for stakeholder alignment

Guided by a leading XR & AI go-to-market partner

Why Corporates Join XRCC

Test before you invest

Reduce internal innovation risk

Build a foundation for pilot projects

Validate use cases in weeks

Decision-ready assets for stakeholder alignment

Guided by a leading XR & AI go-to-market partner

Two Phases. One Innovation Platform.

Phase 1

Online Competition

3 Weeks: April 09-30, 2026

Worldwide

4000+ participants from 100+ countries

Participants briefed on your track guidelines

Teams build working prototypes in your track

Top teams qualify for Berlin finals

Phase 2

Berlin Finals

4 Days: June 30 - July 03, 2026

The Delta Campus, Berlin

200 hackathon finalists + 200 conference guests

Live presentations to judges and sponsors

VIP Partner Dinner (invite-only)

Conference talks, workshops, and expo

Test before you invest

Choose How You Want to Validate

Join an industry-ready MVP track, or build your own dedicated use case.

BASE OPTION

Industry Track - €12,500

Access MVP

Demo-ready

Feasibility Overview

Optional Follow-Up

Join an Industry Track

Strategic option

Dedicated Track – €30,000

1:1 Session

Custom MVP

Stakeholder Kit

Roadmap Discussion

Get Your Exclusive Track

BASE OPTION

Industry Track - €12,500

Access MVP

Demo-ready

Feasibility Overview

Optional Follow-Up

Join an Industry Track

Strategic option

Dedicated Track – €30,000

1:1 Session

Custom MVP

Stakeholder Kit

Roadmap Discussion

Get Your Exclusive Track

Feature

Industry Track

Dedicated Track

Pre-defined Use Case

Custom Use Case

Strategy Workshop

Limited

Full

Functional MVP

Internal Testing Kit

Implementation Roadmap

Optional

Included

How it works

From discovery call to prototypes in 3 months

Define

30-min briefing: scope use case, choose track, align deliverables + criteria.

Launch

We turn the brief into a build challenge and prep teams + mentors.

Build

Teams build a working prototype and demo assets during XRCC.

Evaluate

Live demos in Berlin. You assess outcomes against the criteria.

Take Back

Decision package: demo assets, learnings, and next steps (incl. 1SP workshop).

Schedule 30-min Briefing

Explore Industry-Ready MVP Tracks

Select the use case that matches your business.

Urban Innovation [Sold Out]
Smart city infrastructure support
Public transport and mobility use cases
Urban planning and operations tooling
Explore this Case
Home & Living
Smart home experiences with AI + XR
Interior design visualization
Connected living and device control
Explore this Case
Visitor Experience
Real-time crowd flow support
Safer venue operations
Smoother guest experience in high-traffic spaces
Explore this Case
Risk & Prevention (B2B)
Risk prediction and early warnings
Faster damage assessment
Workplace safety support
Explore this Case
Construction
Remote expert guidance via smart glasses
On-site documentation and measurement
Hands-free safety instructions
Explore this Case
Location-Based Entertainment
Theme park AR overlays and gamification
Interactive venue experiences
Smart glasses treasure hunts and tours
Explore this Case

Urban Innovation [Sold Out]
Smart city infrastructure support
Public transport and mobility use cases
Urban planning and operations tooling
Explore this Case
Home & Living
Smart home experiences with AI + XR
Interior design visualization
Connected living and device control
Explore this Case
Visitor Experience
Real-time crowd flow support
Safer venue operations
Smoother guest experience in high-traffic spaces
Explore this Case
Risk & Prevention (B2B)
Risk prediction and early warnings
Faster damage assessment
Workplace safety support
Explore this Case
Construction
Remote expert guidance via smart glasses
On-site documentation and measurement
Hands-free safety instructions
Explore this Case
Location-Based Entertainment
Theme park AR overlays and gamification
Interactive venue experiences
Smart glasses treasure hunts and tours
Explore this Case

Attended by team members from

XRCC x 1SP

The world's biggest AI+XR hackathon, powered by Europe's leading consumer electronics and tech marketing agency.

The Innovation Engine

3 years running the world's biggest AI + XR hackathon

7,100+ developers from 124+ countries

480+ prototypes built across 14 industry tracks

Trusted by Meta, PUMA, CUPRA, Zalando, and more

The Go-To-Market Expert

20+ years in consumer electronics and tech marketing

7 agencies under one roof: PR, influencer, creative, retail, brand activation

Offices across Europe, communicating in 29 languages

Clients include the world's most dynamic tech and gaming brands

Outcomes from past partners

Feedback from companies that partnered with XRCC · 1 min 44 sec

Schedule 30-min Briefing

The numbers

3 Years of Hackathons

7100+

Total Participants

480+

Projects Created

124+

Countries

14

Industry Partners

$59K+

Total Prize Money

140+

Mentors & Judges

5M+

Social Impressions

70K+

Community Members

There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA
There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA
There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA
There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA

There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA
There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA
There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA
There are not many hackathons globally that approach things like XRCC – combining an enterprise angle with an end consumer angle. That's unique, and just the starting point for something bigger.
Basti Schütz
Head of Commercial Strategy & GTM at Meta
XRCC brings highly qualified attendees who can perform incredibly well under tight timeframes and with unfamiliar tools. And still, they produce amazing content.
Connell Gauld
Co-Founder & CTO at Zappar
XRCC was a direct bridge to the quality talent that matched our values and skill needs. Within days some joined our team, saving us weeks of interview processes.
Clarissa Rahe
Chief of Staff at Softseed
A lot of brands don’t explore these partnerships because they’re fixated on their product. But more companies like PUMA are creating deeper engagement with their users through XR. That’s what more brands should be doing, taking those creative risks.
Deepak Nair
Developer Advocate at Meta
I honestly think that XRCC is an amazing event. There are a lot of young, bright people and it's a very cool vibe and atmosphere. With an honest heart, I can openly recommend it to anyone else.
Nicolas Joachim
Sr. Manager Corporate Strategy at PUMA

Ready to Validate Your Wearables Use Case?

Schedule a 30-minute briefing to map your use case to a track and get a clear validation plan.

Schedule 30-min Briefing

Validate XR & AI Wearables for Your Business - with a Real MVP

Validate XR & AI Wearables for Your Business - with a Real MVP

Smart Glasses are Becoming the Next Primary Personal Device

Why Corporates Join XRCC

Why Corporates Join XRCC

Why Corporates Join XRCC

Two Phases. One Innovation Platform.

Online Competition

Berlin Finals

Choose How You Want to Validate

Industry Track - €12,500

Dedicated Track – €30,000

Industry Track - €12,500

Dedicated Track – €30,000

How it works

How it works

How it works

Explore Industry-Ready MVP Tracks

Urban Innovation [Sold Out]

Home & Living

Visitor Experience

Risk & Prevention (B2B)

Construction

Location-Based Entertainment

Urban Innovation [Sold Out]

Home & Living

Visitor Experience

Risk & Prevention (B2B)

Construction

Location-Based Entertainment

XRCC x 1SP

The Innovation Engine

The Go-To-Market Expert

Outcomes from past partners

3 Years of Hackathons

7100+

480+

124+

14

$59K+

140+

5M+

70K+

Ready to Validate Your Wearables Use Case?

Ready to Validate Your Wearables Use Case?

Ready to Validate Your Wearables Use Case?